It’s been a while since I updated the blog and the reasons are many: Christmas was a very busy time and an unexpected change to the Siebel programme that I was working on meant things were a bit up in the air. Needless to say, blog entries regarding WebCenter are not going to be forthcoming but my new engagement is far more interesting!
We’re using Siebel Marketing in conjunction with Oracle Customer Hub, AIA with out of the box PIPs, Oracle Segmentation Manager, Siebel Email Marketing Server – you name it, we’re implementing it!
It’s making for extremely interesting work and, as you might expect, I’ve spent some time building VMs hosting the various components and will be posting here about my experiences.
My latest mini project was to install and configure Oracle Segementation Manager. Fancy name aside, this is basically an OBIA product that delivers the ability to slice and dice customer and sales data, within OBIEE, to produce outbound campaign lists that can be used within Siebel Campaign Management / Siebel Marketing to communicate in some way with customers and prospects. Phew!
Setting up OBIEE with OBIA seemed a lot simpler this time around, possibly because I went with 32-bit Windows 2003 as a host – 2008 64-bit caused too many problems last time around. The basic steps are:
- Install Oracle Database 11g
- Install OBIEE 11g
- Install Informatica
- Install DAC
- Install OBIA 220.127.116.11
- Configure Informatica for OBIEE and import the repository for OBIA and copy reference data files
- Import meta data for required OBIA apps into DAC
- Import OBIA RPD into Web Logic and repoint presentation catalogue
- Tweak Siebel configuration to enable access to segmentation through the UI
Once again, I made full use of the awesome content of Gerard Nicolas’ wiki site. Invaluable when it comes to the necessary tweaks to get all the components working together.
Segmentation and it’s integration into Siebel is pretty funky – I’ll try to cover off some of the functional uses in a future post.